Asenkerschbaumer, Michael; Greven, Andrea; Brettel, Malte - In: International Entrepreneurship and Management Journal 20 (2023) 1, pp. 55-88
Implementation intentions, as conceptualized in the Rubicon model of action phases, facilitate the initiation of intended action. As a self-regulatory strategy, implementation intentions avoid the shortcoming of intention models (i.e., theory of planned behavior), which are able only partially...