The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure,gratification,role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.The online questionnaire was created using LimeSurvey,...

Foreign direct investment (FDI) plays a pivotal role in economic development. Most important advantages of this are new technology, management ability, marketing ability and modern know-how. However, the literature dealing specifically with the issue of German direct investments in Turkey is...