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A conceptual model of consumer intention to continue buying eco-labeled products

Perju-Mitran, Alexandra; Budacia, Andreea-Elisabeta; … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 546-565

The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...

Persistent link: https://www.econbiz.de/10014461961

A New Multivariate Product Growth Model

Boswijk, H.P.; Fok, D.; Franses, P.-H. - 2006

To examine cross-country diffusion of new products, marketing researchers have to rely on a multivariate product growth model. We put forward such a model, and show that it is a natural extension of the original Bass (1969) model. We contrast our model with currently in use multivariate models...

Persistent link: https://www.econbiz.de/10010325293

Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von Informationskriterien

Sarstedt, Marko; Salcher, André - 2007

Der folgende Beitrag befasst sich mit dem Problem der Modellselektion im Finite Mixture Partial Least Squares (FIMIX-PLS)-Ansatz. Dieser Ansatz, welcher der Methodengruppe der Mischverteilungsmodelle zuzuordnen ist, ermöglicht eine simultane Schätzung der Modellparameter bei gleichzeitiger...

Persistent link: https://www.econbiz.de/10010427747

Environmental analysis and impact on green business strategy and performance in SMEs post the Covid-19 pandemic

Kurniawan, Arief; Prasetio, Januar Eko - In: Cogent Economics & Finance 12 (2024) 1, pp. 1-25

business strategies and performance in SMEs after the Covid-19 Pandemic. The study included primary data sources such as … environmental orientation, top management awareness, environmental performance, green business strategy, and SMEs performance. It … involved in furniture manufacturing. In this study, 103 SMEs were examined with a focus on performance, environmental …

Persistent link: https://www.econbiz.de/10015425850

Functional Food Marketing - The Hungarian Market Case

Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...

Persistent link: https://www.econbiz.de/10011279479

Are female skins sold for a lower price? Evidence from the Fortnite game

Stadtmann, Georg; Tosun, Aynur Dilan; Pierdzioch, Christian - 2020

Much significant research has been done to shed light on discrimination of females in, for example, labor markets. Less is known, in contrast, about the amount of discrimination in the virtual world of online gaming. In an early study, Castronova (2004) finds that female avatars receive about...

Persistent link: https://www.econbiz.de/10012284785

The effectiveness of gamification in the online and offline qualitative marketing research

Ścibor-Rylski, Michał - In: Journal of Marketing and Consumer Behaviour in Emerging … (2021) 2, pp. 57-64

Gamified market research tools help to increase respondents' engagement and obtain more in- depth results. Up till now the effects of gamification have been tested in the offline environment. The COVID-19 pandemic changed the world of the qualitative research and also triggered a need to...

Persistent link: https://www.econbiz.de/10015207093

Disparities in tourism demand of UNESCO destinations

Pachrová, Stanislava; Janoušková, Eva; Ryšková, Jitka - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 1040-1054

This paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively small area, is an important destination for cultural tourism ‒ a large number of unique cultural and other...

Persistent link: https://www.econbiz.de/10014476198

Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania

Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 358-368

The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the...

Persistent link: https://www.econbiz.de/10011724817

Researching the Gap between Foodstuff's Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection

Onete, Bogdan Cristian; Voinea, Lelia; Filip, Alina; … - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 470-482

Consumer's health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

Persistent link: https://www.econbiz.de/10011724864