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The many faces of social media in business and economics research: Taking stock of the literature and looking into the future

Tumasjan, Andranik - In: Journal of Economic Surveys 38 (2023) 2, pp. 389-426

Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles...

Persistent link: https://www.econbiz.de/10014520023

Debt literacy and debt advice-seeking behaviour among Facebook users: The role of social networks

Cwynar, Andrzej; Cwynar, Wiktor; Kowerski, Mieczysław; … - In: Baltic Journal of Economics 20 (2020) 1, pp. 1-33

,055Facebook users in Poland, and within an analytical framework thatallows control of the potential endogeneity offinancial …

Persistent link: https://www.econbiz.de/10013470742

The role of social media in enhancing the modern market relations

Ignatov, Augustin - In: CES Working Papers 11 (2019) 1, pp. 35-54

The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...

Persistent link: https://www.econbiz.de/10012017824

The Impact of Facebook Upon Social Skills of Young People - a Business Employment Perspective

Maiorescu, Irina; Dina, Răzvan; Pleșea, Alexandru Doru; … - In: Amfiteatru Economic Journal 17 (2015) Special No. 9, pp. 1289-1302

marketing and sales strategies. According to the latest data, Facebook is the most popular social network, with the highest … number of registered users from all over the world. The current paper aims to determine the way Facebook users – and more …

Persistent link: https://www.econbiz.de/10011725005

Civility and Trust in Social Media

Antoci, Angelo; Bonelli, Laura; Paglieri, Fabio; … - 2018

the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to … that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of … Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results …

Persistent link: https://www.econbiz.de/10011816562

The 2010 World Cup high-frequency data economics: effects on international awareness and (self-defeating) tourism

du Plessis, Stan; Maennig, Wolfgang - 2010

Without a doubt, the 2010 World Cup of soccer in South Africa was a great experience for both soccer fans, who enjoyed a safe and efficiently-run tournament, and their South African hosts. The sporting and social spectacle was broadcast around the world and focused unprecedented media attention...

Persistent link: https://www.econbiz.de/10010285370

Marketing communication model for social networks

Klepek, Martin; Starzyczná, Halina - In: Journal of Business Economics and Management (JBEM) 19 (2018) 3, pp. 500-520

Republic. Social network Facebook was chosen as the most widespread not only locally but also globally. Based on this research …

Persistent link: https://www.econbiz.de/10015401290

Internet-induced marketing techniques: Critical factors in viral marketing campaigns

Woerndl, Maria; Papagiannidis, Savvas; Bourlakis, Michael; … - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 33-45

The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

Persistent link: https://www.econbiz.de/10011946286

Game design as marketing: How game mechanics create demand for virtual goods

Hamari, Juho; Lehdonvirta, Vili - In: International Journal of Business Science & Applied … 5 (2010) 1, pp. 14-29

Selling virtual goods for real money is an increasingly popular revenue model for massively-multiplayer online games (MMOs), social networking sites (SNSs) and other online hangouts. In this paper, we argue that the marketing of virtual goods currently falls short of what it could be. Game...

Persistent link: https://www.econbiz.de/10011946303

A review of social media use in e-government

Magro, Michael J. - In: Administrative Sciences 2 (2012) 2, pp. 148-161

In the past few years, e-government has been a topic of much interest among those excited about the advent of Web 2.0 technologies. This paper reviews the recent literature concerning Web 2.0, social media, social networking, and how it has been used in the public sector. Key observations...

Persistent link: https://www.econbiz.de/10012611844