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Nufer, Gerd; Sauer, Claudia - 2015

Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antwort aus der Hirnforschung lautet "Nein, einen solchen Knopf gibt es nicht". Zwar haben Neurowissenschaftler in den letzten Jahren wichtige Erkenntnisse über das menschliche Gehirn und dessen...

Persistent link: https://www.econbiz.de/10011288172

Neuromarketing: Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung

Nufer, Gerd - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 53-68

Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge … Erklärung des Konsumentenverhaltens. Durch den Blick in das Kundengehirn können beispielsweise Handelsunternehmen ihre Kunden …Does a buy button exist in a consumer's brain? If yes, how to activate it? Probably, neuromarketing can answer these …

Persistent link: https://www.econbiz.de/10013270988

E-Commerce im Luxusmarkensegment: Die Sicht deutscher Kundinnen am Beispiel Chanel

Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020

current Chanel customers as for future customers a strong antipathy against the increasing digitalization of luxury brands …

Persistent link: https://www.econbiz.de/10014565215

Marketing social responsibility

Banerjee, Sumitro; Wathieu, Luc - 2013

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...

Persistent link: https://www.econbiz.de/10010352064

Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen

Ernst, Holger; Schnoor, Anje - 1999

Persistent link: https://www.econbiz.de/10011558754

Restructuring Italian Utility Markets: Household Distributional Effects

Valbonesi, Paola; Miniaci, Raffaele; Scarpa, Carlo - 2005

Competition in public utility sectors has been encouraged in recent years throughout Europe. In this paper we try and analyse the welfare effects of these reforms in Italy, with particular attention to water and energy goods. The first step is to introduce a sensible measure of affordability of...

Persistent link: https://www.econbiz.de/10010312543

Optimism, pessimism and the unforeseen: Modelling an endogenous business cycle driven by strong beliefs

Sell, Friedrich L. - 2002

Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...

Persistent link: https://www.econbiz.de/10010300404

Háztartási fogyasztói magatartás és jólét Magyarországon: Kísérlet egy modell adaptációjára

Cseres-Gergely, Zsombor; Molnár, György - 2008

The outcome of the economic performance of individuals is utilised in the form of consumption and consequent welfare. Despite this truism, there is relatively little information available on household consumption behaviour in Hungary stemming from investigations based on economic theory. The...

Persistent link: https://www.econbiz.de/10010494363

Durable Purchases over the Later Life Cycle

Browning, Martin; Crossley, Thomas; Lührmann, Melanie - 2012

We investigate the life cycle patterns of householdsspending on medium value durables. We use panel data on expenditures on appliances and consumer electronics the British Household Panel Study between 1997 and 2008. In cross section, expenditures for appliances and consumer electronics...

Persistent link: https://www.econbiz.de/10010500214

The euro through the looking-glass: Perceived inflation following the 2002 currency changeover

Lunn, Pete; Duffy, David - 2010

Following the Euro changeover in January 2002, consumers across the Euro Area perceived a sharp rise in inflation, in contrast to official figures. Several theories have been advanced to explain this apparent economic illusion, but they struggle to account for its striking scale and persistence....

Persistent link: https://www.econbiz.de/10010277577