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Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …
Persistent link: https://www.econbiz.de/10010308097
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010310668
It has been claimed that the market fosters selfishness and thereby undermines the moral basis of society. This thesis has been developed with an emphasis on market exchange. Everyday life is, however, predominantly shaped by interactions in the workplace rather than by shopping behaviour. This...
Persistent link: https://www.econbiz.de/10010262244
Trust or likewise "confidence" (the term preferred in this paper) are notions which have received considerable attention by economists in the last 8-10 years. In this contribution, much emphasis is put on the understanding what we really mean by "confidence", what the differences between...
Persistent link: https://www.econbiz.de/10010296874
Mit steigendem Wohlstand gewinnt das Gesundheitswesen an Bedeutung. Gesundheit, Schönheit und Wohlbefinden stellen in unserer Gesellschaft ein hohes Gut dar, welches von Menschen wertgeschätzt wird. Dazu zählen auch gesunde und schöne Zähne als Ausdruck individueller Attraktivität. Die...
Persistent link: https://www.econbiz.de/10012294267
In infant industries, a great share of new market opportunities is depleted by firms that spinoff from incumbents. A model emphasizing the relation between incumbents' evolving corporate cultures and the generation of spinoffs explains this regularity in industry evolution. Organizations reach a...
Persistent link: https://www.econbiz.de/10010286751
In recent years, various studies have highlighted the opportunities of artificial intelligence (AI) for our society. For example, AI solutions can help reduce pollution, waste, or carbon footprints. On the other hand, there are also risks associated with the use of AI, such as increasing...
Persistent link: https://www.econbiz.de/10015165887
Technische und organisatorische Maßnahmen führen heute nur noch zu einer geringen Reduktion von Arbeitsunfällen, da im Rahmen der etablierten Sicherheitskultur bereits sehr hohe Standards erreicht wurden. Dementsprechend schwanken die Unfallzahlen seit Jahren um ein erreichtes Niveau. Heutige...
Persistent link: https://www.econbiz.de/10015166297
Confronted with digitization, many companies establish customer experience management (CEM) as a measure to become a customer-centric organization. Based on a pre-study of 25 qualitative interviews with executives from different industries, this paper derives a conceptual approach that helps...
Persistent link: https://www.econbiz.de/10014565181
Persistent link: https://www.econbiz.de/10014306503