Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...

The persuasion rate is a key parameter for measuring the causal effect of a directional message on influencing the recipient's behavior. Its identification has relied on exogenous treatment or the availability of credible instruments, but the requirements are not always satisfied in...

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...

Using multiple sources, we document a substantial worsening in the mental wellbeing of Australians aged 15-24, as measured by surveys, self-harm hospitalisations and suicide deaths. The shift began around 2007-2010 and is worse for young women than for young men. While several factors could be...

This study investigates the causal impact of Italy's transition from analog to digital terrestrial television on fertility rates, exploiting the staggered rollout between 2008 and 2012 as a natural experiment. Employing a difference-in-differences analysis and a doubly robust estimator, I find a...

Using multiple sources, we document a substantial worsening in the mental wellbeing of Australians aged 15-24, as measured by surveys, self-harm hospitalisations and suicide deaths. The shift began around 2007-2010 and is worse for young women than for young men. While several factors could be...