platforms. Adblocker applications used by consumers who do not want to be exposed to advertising and the digital platforms that … offer ad-free content make it increasingly difficult for brands to reach audiences in a highly saturated advertising …

evaluative conditioning and its cognitive mechanisms can be utilized to explain and predict advertising effects in applied …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …