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Die späten Innovationsphasen - Zur Bedeutung der Zusammenarbeit zwischen zentralem und lokalem Produktmanagement. Ergebnisse einer Untersuchung in der Konsumgüterindustrie

Baumgarten, Antje; Herstatt, Cornelius - 2005

Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …

Persistent link: https://www.econbiz.de/10010308097

Fashion virtual reality in e-commerce

Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22

it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …

Persistent link: https://www.econbiz.de/10013266202

Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses

Bookhagen, Andrea; Seymour, Grit - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 112-126

from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …

Persistent link: https://www.econbiz.de/10013270983

Sustainable industrial policies and strategies in the textiles and clothing sector: Lessons learned from Cambodia, Jordan and Viet Nam

Frederik, Stacey - 2024

Countries are increasingly adopting industrial strategies and policies in response to global crises and emerging economic trends. With regards to the textiles and clothing sector, industrial strategies and policies, when developed in an inclusive manner, can address economic, social and...

Persistent link: https://www.econbiz.de/10015165996

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967

Not only the poor! A closer look at regional differences in Italian emigration (1946-2019)

Ricciardo, Traci Michelle - In: The Journal of European Economic History (JEEH) 53 (2024) 1, pp. 99-124

post-World War II (1946-73) and in the 21st century (2004-19) forms a key part of Italy's recent history. Converging and …

Persistent link: https://www.econbiz.de/10015206849

National and international private bankers and the building of the Italian credit and financial system during Italian unification

Romani, Marina; Maffi, Luciano - In: The Journal of European Economic History (JEEH) 52 (2023) 1, pp. 67-102

The Italian credit and financial system was the result of progressive developments that accelerated during the process of Italian unification. Our essay analyses the role of local private bankers in modernizing the economic and financial system of the country and the way in which the gradual...

Persistent link: https://www.econbiz.de/10015206869

A window onto the world of merchants: An analytical grid for interpreting notarial contracts in the seventeenth and eighteenth centuries

Antunes, Cátia - In: The Journal of European Economic History (JEEH) 52 (2023) 2, pp. 191-209

Early Modern historians have long been fascinated by the mercantile world of the late medieval and early modern periods. The reason for their fascination can be ascribed to the wealth, cosmopolitism, social capital and political clout that many of these merchants (mostly men) projected onto...

Persistent link: https://www.econbiz.de/10015206871