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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010420968

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

Kübler, Raoul V.; Proppe, Dennis - In: BuR - Business Research 5 (2012) 1, pp. 60-81

Since the Sarbanes-Oxley Act was passed in 2002, it has become commonplace in the advertising industry to use creativity-award-show prizes instead of gross income figures to attract new customers. Therefore, achieving a top creativity ranking and winning creativity awards have become high...

Persistent link: https://www.econbiz.de/10010421370

Europe and the Asia Pacific

Nelson, Brendan - 2012

In this new policy brief Ambassador Dr Nelson describes a changing world order in which the Asia Pacific will come to play an even more influential role - economic activity will continue to grow as already five of the world's economic power houses - the US, China, India, Japan and Korea - are in...

Persistent link: https://www.econbiz.de/10011790259

Mapping crisis-era protectionism in the Asia Pacific region

Evenett, Simon J. - 2013

This paper provides an account of the resort in recent years by governments in the Asia Pacific region to discrimination against foreign commercial interests. As in previous systemic economic crises, policymakers altered the mix of discriminatory policies employed. This time around governments...

Persistent link: https://www.econbiz.de/10010397297

Wie praxisorientiert ist die Wirtschaftsinformatik? Einschätzungen von CIOs und WI-Professoren

Schauer, Carola - 2010

Praxisorientierung ist ein wesentliches Merkmal des Selbstbildnis der wissenschaftlichen Disziplin Wirtschaftsinformatik (WI). In verschiedenen Äußerungen und Publikationen von Disziplinvertretern - also aus der Innensicht der Disziplin - wird deutlich, dass diese die WI insgesamt und...

Persistent link: https://www.econbiz.de/10010308876

The right to part-time: Practical implications from the managerial point of view

Kattenbach, Ralph - In: Management Revue 18 (2007) 3, pp. 350-366

implementation. Therefore the HR managers' concepts and attitudes towards part-time as well as the psychological contract are the …

Persistent link: https://www.econbiz.de/10010318091

Distributive justice and CEO compensation

Jasso, Guillermina; Meyersson Milgrom, Eva M. - 2007

This paper develops a framework for studying individuals' ideas about what constitutes just compensation for chief executive officers (CEOs) and reports estimates of just CEO pay and the principles guiding ideas of justice. The sample consists of students pursuing a Master of Business...

Persistent link: https://www.econbiz.de/10010268740

Unternehmenskommunikation aus der Sicht von Vorständen und Kommunikationsmanagern: Ein empirischer Vergleich

Zerfaß, Ansgar; Bentele, Günter; Schwalbach, Joachim; … - 2013

.251 communication managers from German companies. While top executives rate the information and motivation of employees as the most … and its publics. Every second CEO or board member says that communication managers act as personal advisors. But other …

Persistent link: https://www.econbiz.de/10011304519

Valuation of privatization in Europe by experts and stakeholders: results of explorative surveys and interviews. EU-supported project understanding privatization policy: political economy and welfare effects

Nerb, Gernot; Schönherr, Siegfried; Schroeder, Bennet - 2008

This EU supported Specific Targeted Research Project (STREP) had been conducted by a European Consortium composed of eight research institutions. Ifo's part within this larger programme was (a) to analyse the fiscal effects of privatization and (b) to assess the valuation of privatization...

Persistent link: https://www.econbiz.de/10011698398

Die 4-Tage-Woche in der deutschen Wirtschaft: Eine empirische Analyse der Chancen und Risiken auf Grundlage des IW-Personalpanels

Schleiermacher, Thomas; Schäfer, Holger - 2025

. Based on a representative survey of more than 830 personnel managers and HR experts, this report by the IW …, the 4-day week is viewed skeptically by HR managers despite the presumed positive effects such as increased employer … attractiveness or employee satisfaction. Many HR managers see considerable challenges with the introduction, such as rising personnel …

Persistent link: https://www.econbiz.de/10015338541