emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

This paper estimates the gender-specific effects of birthweight on a variety of schooling and labor market outcomes. A … growth and schooling investments and returns. Using data from two surveys of twins in the People's Republic of China and …

Die Krise der Medienindustrie ist im wesentlichen eine Krise des Werbemarktes. Angesichts eines Beitrages der Werbung …The current crisis of the media industry is a consequence of poor revenues from the advertising market. Actually …, advertising revenues are contributing more than 60% to the total revenues of German mass media, thus dominating the economic …

of individuals to information. Goods advertising is competing with political information for people's attention. This …