significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant …This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on … customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and …

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with … corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and …

into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must … customer satisfaction and loyalty. A brand for which that the consumer develops strong feelings will facilitate and potentiate …

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand …

Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et … al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand … and transfer product are the main and most influential factors driving brand extension success. However, the ability of a …

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its … brand equity? And if there were brand image differences between countries, which factors causes them? The authors conducted … school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and …

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …

the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …

We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …