This paper proposes a method for supporting the design of product lifecycles. The main approach involves supporting designers in determining a lifecycle strategy by describing lifecycle scenarios at an early stage of lifecycle design. The authors define a representational scheme for the...

Several mature and standardized optical access network technologies are available for network operators providing broadband services, being now in deployment phase; therefore cost estimation, business analysis, efficient deployment strategies, network and topology design issues for FTTx access...

In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management. Using a grounded...

Purpose: This paper aims to assess the impact of new technologies on escape room visitors' experience based on the analysis of online reviews. Over the last five years, real-life escape rooms have become popular tourist attractions in many European cities. Growing competition stimulates the...

Interactions with technology are part of social life, for example in cafés, trains, or parks. This social situatedness not only changes how users experience these interactions. It also influences the situated experiences for other co-located people (“witnesses”). However, despite a large...

Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...

Mit ihren vier Perspektiven - finanzielle Perspektive, Kundenperspektive, interne Prozeßperspektive sowie Lern- und Entwicklungsperspektive - informiert die Balanced Scorecard in einem ausgewogenen Bild über die aktuelle Zielerreichung und die zukünftigen Erfolgsmöglichkeiten eines...

The paper shows how traditional organizational structures within the production sector, such as quality circles, learning groups ("Lernstatt") and project teams reflect the constructivist and postmodern concepts of strategic management with their wide ignorance of purely plan deterministic...

Der vorliegende Beitrag zeigt, dass die Festlegung der Fertigungstiefe in der Gegenstromplanung von Strategien kein stringentes Instrument der Unternehmensführung ist. Die Top-Down und Bottom-Up Analyse über die hierarchischen Ebenen der Unternehmens-, Wettbewerbs- und Funktionalstrategie...

In the German automobile industry the vertical integration, as an indicator of value added, is on average low. Beyond the argument of relative high labour costs for manufacturing, several specific reasons for the level of vertical integration, linked to the flexibility of business administration...