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This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10010352074
Strong growth in disposable income has inflated consumption to unprecedented, but not sustainable levels. In this process consumer behavior has been changing. To explain the driving forces of this development, the paper introduces a theory of evolving consumer preferences that is molded in an...
Persistent link: https://www.econbiz.de/10010286752
Strong growth in disposable income has driven, and is still driving, consumption to unprecedented, but not sustainable levels. To explain the dynamic interplay of needs, need satisfaction, and innovation underlying that growth a behavioral theory of consumption is suggested and discussed with...
Persistent link: https://www.econbiz.de/10010286761
Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes … historischen Abriss zum Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel und dem derzeitigen Organisationsaufbau ein Blick …
Persistent link: https://www.econbiz.de/10011375024
In recent decades, many members of the public have come to see processed food as a problem that needs to be solved by … eating "real" food and reforming the food system. But for many food industry professionals, the problem is not processed food … or the food system itself, but misperceptions and irrational fears caused by the public's lack of scientific …
Persistent link: https://www.econbiz.de/10015324959
Agri-food Industry, as the sum of the Agriculture, Livestock, Forestry and Fishing and Food Industry (Food, Beverages … markets. The importance of Agri-Food Industry in the Spanish economy is much higher than this sector has in the European Union … (EU-28) or in the Euro Area (3.8% and 3.7% of GDP, respectively), and its contribution in the EU agri-food production (11 …
Persistent link: https://www.econbiz.de/10011400476
respective value chains have lately started to tinker with their own platform creation initiatives. Aided by fifteen food …
Persistent link: https://www.econbiz.de/10012037694
damit Lebensmittel zu retten. Der Vorschlag steht in Einklang mit den Zielen der Tafeln "Lebensmittel retten. Menschen …The United Nations' Sustainable Development Goals envisage halving food waste by 2030. A goal to which the German … Tafelfood banks can make a significant contribution also by optimising the distribution of food donations. We analyse the …
Persistent link: https://www.econbiz.de/10014433188
sugar/sugarcane. It provides the demand and supply projections for food items during 2011, 2021 and 2026. These projections … the future food requirements, the country shall have to either increase agricultural production, or depend on imports. In …
Persistent link: https://www.econbiz.de/10011807615
Based on The Economist's 2021 Global Food Security Index (GFSI), the Philippines ranked 64th out of 113 countries in … terms of its four dimensions of food security. After the World War II ended, the world still had to contend with population … increasing food production and fighting the widespread malnutrition, especially among Filipino children. Since the term food …
Persistent link: https://www.econbiz.de/10014485113