diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical … the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction … are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade …

Fairtrade labeling has the potential to increase market efficiency by connecting farmers to altruistic consumers who … that the farmers' benefits are larger than the Fairtrade processing costs and the excess payment by consumers that does not … Fairtrade-labeled coffee is distributed in the Swedish market, using information on production costs and scanner data on almost …