Showing 1 - 10 of 18
This manuscript analyzes start-ups' usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision...
Persistent link: https://www.econbiz.de/10014501335
Persistent link: https://www.econbiz.de/10010302838
Supplier firms, especially the more resource constraint SMEs, form alliances for product innovation. Supplier firms can try to push in creative inputs while needing to align them with the overall solution of the buyer. Our study zooms in on this push and alignment balancing act. Our theoretical...
Persistent link: https://www.econbiz.de/10015097018
Start-ups are seen as the leading force in dynamically growing economies. Limited financing opportunities often prevent entrepreneurs from realizing their innovative business ideas or taking growth opportunities. However, in the context of the technological revolution, a fundamental change in...
Persistent link: https://www.econbiz.de/10013366706
The Covid‐19 crisis has hit SMEs particularly hard. Numerous business models (BM) have been limited or rendered downright impossible due to decreased social contact. SMEs can respond to this exogenous crisis via temporary business model innovation (BMI). This empirical study investigates these...
Persistent link: https://www.econbiz.de/10013369098
COVID-19 caused significant challenges for small and medium-sized enterprises (SMEs) in the event industry. To address these challenges, many SMEs leveraged information and communication technologies (ICTs), with some even emerging strengthened from the crisis. Drawing on the...
Persistent link: https://www.econbiz.de/10014501552
Achieving and sustaining growth depends on the effective work of multiple and interconnected actors—such as e.g. governments, the private sector, society, universities, entrepreneurs and many others—who build an ecosystem, i.e. a social and economic environment for innovative and...
Persistent link: https://www.econbiz.de/10014502091
The objective of this article is to create a better understanding of the intersection of the academic fields of entrepreneurship and strategic management, based on an aggregation of the extant literature in these two fields. The article structures and synthesizes the existing scholarly works in...
Persistent link: https://www.econbiz.de/10011946295
Coopetition has received increasing attention in the academic literature. Prior research has examined the benefits and risks of coopetition as well as its potential impact on innovation in many different contexts, including large companies and manufacturing industries. Surprisingly, despite the...
Persistent link: https://www.econbiz.de/10011946368
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701