The paper aims to identify clusters of buyers of horticultural products (non-food sector) in Germany based on behavioral factors as well as to determine the relevance of the different discriminatory variables. Data were obtained from 320 face-to-face interviews conducted in Southern Germany....

Die digitale Transformation in der Landwirtschaft vollzieht sich mit neuen Technologien und Verfahren. Damit verbunden sind Erwartungen an Produktivitätssteigerungen, Optimierung des Ressourceneinsatzes oder verbesserte Nachhaltigkeitseffekte. Für etablierte Techniken gibt es bereits...

As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price promotion is likely to address the limitations of untargeted price reductions. However, there is no prior evidence to support the effectiveness of this approach in promoting...

The third Symposium of Economics in Horticulture was organized by the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and the Thünen-Institute of Farm Economics. It took place at the 15th of November 2019 at Weihenstephan-Triesdorf...

At the end of the last decade, several regional marketing projects were launched in the dairy sectors of various Alpine countries with the aim of creating a higher added value for milk products and allowing fair prices for the dairy farmers involved. The projects wanted to offer an alternative...

This article deals with the innovation system in Germany at the borderline of food, nutrition and health. After an overview over existing concepts to analyse innovations in system theory, the major factors (technologies, economic competence, institutional infrastructure, development block) are...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in...

Natural cosmetics offer the opportunity to reduce the environmental burden caused by the consumption of cosmetic products. This qualitative study analyzes the local range of natural cosmetics and related consumer perceptions and assessments in two case cities in Germany by applying a...