Aim: To explore how a critical course on mainstream marketing and business theory can shift the perception of sustainability as an extrinsic goal to sustainability as an intrinsic boundary condition to business.Design/Method: An introductory course is designed in which a system approach is...

Aim: This paper is an invited reaction to Platje, Harvey & Rayman-Bacchus, March 2020, 'COVID-19 - reflections on the surprise of both an expected and an unexpected event' in CEREM 4(1). In the tradition of critical science this paper starts from a discussion of the assumptions underlying the...