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Are Interaction Effects of Various Media Advertising on Firm Performance Super-Additive or Sub-Additive?

Qureshi, Maqsood Iqbal - In: Journal of Accounting and Management Information … 20 (2021) 2, pp. 290-303

Research Question- This study empirically investigates how various advertising media independently and jointly affect … firms' financial performance. Motivation- Advertising spending is one of the most significant budget items supporting … about their media selection strategies and allocation of funds across various advertising media. There has been very limited …

Persistent link: https://www.econbiz.de/10015196058

A Note on Pricing and Efficiency in Print Media Industries

Kaiser, Ulrich - 2002

for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …

Persistent link: https://www.econbiz.de/10010298088

Improving investment coordination in electricity networks through smart contracts

Brandstätt, Christine; Brunekreeft, Gert; … - 2011

Smart contracts based on voluntary participation and optionality can be a low transaction cost solution to implement locational signals in distribution networks and thereby avoid network investment. This paper examines the efficiency properties of smart contracts. Based on a three-node example...

Persistent link: https://www.econbiz.de/10010421005

Assessing outsourced distribution channels

Vlachý, Jan - In: Contemporary Economics 12 (2018) 2, pp. 129-138

We respond to recent failed initiatives of the Czech banking market to develop business models for the sale of retail deposit products, based on third-party distribution channels. We argue that the issue is the application of inappropriate capital budgeting methods. While static cost-benefit...

Persistent link: https://www.econbiz.de/10011995330

Rational Addiction to News? : Habit Formation and Print Media Usage

Dewenter, Ralf - 2003

Quarterly data of magazine circulation are used to analyse the consumption behaviour of the readers of German popular magazines in a panel framework using OLS,2SLS and generalized method of moments techniques,in order to test the rational addiction hypothesis in respect with goods without any...

Persistent link: https://www.econbiz.de/10010263387

How the internet changed the market for print media

Bhuller, Manudeep; Havnes, Tarjei; McCauley, Jeremy; … - 2020

This paper analyzes how household adoption of broadband internet affected traditional print media, using data from the Norwegian media market over the past two decades. This setting offers unusually rich data on newspaper firms and consumption of print media combined with a plausibly exogenous...

Persistent link: https://www.econbiz.de/10012875987

The print media convergence: Overall trends and the COVID-19 pandemic impact

Sheresheva, Marina; Skakovskaya, Lyudmila; Bryzgalova, Elena - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-17

The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence...

Persistent link: https://www.econbiz.de/10013201048

Marketing strategies and export performance of fresh produce firms in Kenya

Njonjo, Anne; Njeru, Winnie; Kibera, Francis N.; Owino, … - In: Journal of Marketing and Consumer Behaviour in Emerging … (2021) 2, pp. 37-56

The study objective was to examine the role of marketing strategies on export performance of fresh produce firms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100...

Persistent link: https://www.econbiz.de/10015207121

Creating Value for Clients using a Holistic Approach in Banking Marketing

Guzovski, Marina; Smoljić, Mirko; Martinčević, Ivana - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 80-90

This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a bank, the extent to which branches and digital...

Persistent link: https://www.econbiz.de/10013488677

Optimal Tourism Development

Campos-Soria, Juan A. (contributor) - 2020

The early days of tourism development had a näive vision of tourism's impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons...

Persistent link: https://www.econbiz.de/10014323777