Yaacob, Zulnaidi - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 3, pp. 545-554
This paper describes the effect of customer oriented service (COS) on cost effectiveness of local authorities. Although a plethora of evidence had been unearthed regarding the usefulness of COS, particularly in achieving customer satisfaction, the effect of COS on cost effectiveness is...