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Xenocentrism and consumer buying behavior: A comparative analysis of Malaysian vs. Nigerian consumers

Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13

behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products …

Persistent link: https://www.econbiz.de/10013201362

Targeting smart shoppers: A cross-country model

Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: Journal of Business Economics and Management (JBEM) 21 (2020) 3, pp. 679-705

-order construct comprising two dimensions: smartshopper-attributed behavior and smart-shopper feelings. Our findings also reveal that …

Persistent link: https://www.econbiz.de/10015401394

El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor: Aplicación de la técnica PLS-SEM

Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

Persistent link: https://www.econbiz.de/10014494532

Explorative Untersuchung der Unternehmenskultur auf die Karrierechancen von Frauen

Weissenrieder, Caprice Oona; Graml, Regine; Hagen, Tobias; … - 2015

Das Thema der geschlechtsspezifischen Unterschiede in den Karrierechancen wird kontrovers diskutiert. Verschiedene Studien belegen, dass im europäischen Vergleich in Deutschland das Potential, insbesondere bei gut ausgebildeten Frauen, nach wie vor nicht ausgeschöpft wird. Diese Studie soll...

Persistent link: https://www.econbiz.de/10011306654

Citizens' intent and behavior towards recycling in the municipality of Kavala

Kechagias, Paraskevas; Dimitriadis, Efstathios - In: International Journal of Business and Economic Sciences … 12 (2019) 3, pp. 62-72

Purpose: This study examines the factors that tend to affect citizens intent and behavior towards recycling. There are … several key factors that can influence this behavior, such as Individual perception and behavior towards recycling as well as … that "Recycling Behavior" and "Recycling Culture" are the factors that affect the behavior towards recycling the most …

Persistent link: https://www.econbiz.de/10012622961

Energy literacy: What is out there to know?

Martins, Ana Isabel; Madaleno, Mara; Dias, Marta Ferreira - In: Energy Reports 6 (2020) 1, pp. 454-459

, affectivity and behavior -, to perceive the relationships between them, and which factors influence literacy levels. Recently … knowledge, without neglecting the evaluation of attitudes and behavior. This study will provide useful pointers to researchers …

Persistent link: https://www.econbiz.de/10012652134

Antecedents of loyalty intentions among young adult tourists: A survey

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 55 (2019) 4, pp. 331-345

The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...

Persistent link: https://www.econbiz.de/10015192043

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International Journal of Management and Economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10015192061

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 58 (2022) 2, pp. 161-178

covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses …

Persistent link: https://www.econbiz.de/10015192083