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The use of brand and masculinity archetypes in analysing consumer engagement in advertising

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends Economics and Management 16 (2022) 40, pp. 21-38

Purpose of the article: To review recent research into the connection between brand archetypes and masculinity … questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements … concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes …

Persistent link: https://www.econbiz.de/10015186123

The impact of cultural dimensions on online store loyalty

Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; … - In: Journal of Business Economics and Management (JBEM) 24 (2023) 3, pp. 576-593

harms customer loyalty, while masculinity has a positive impact. Additionally, it is found that loyalty is lower in …

Persistent link: https://www.econbiz.de/10015401577

Factors influencing the perception of destination brand luxuriousness

Krupka, Zoran; Dobra, Andreja; Vlašić, Goran - In: Naše gospodarstvo / Our Economy 67 (2021) 4, pp. 74-85

luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors …: accommodation quality, quality of gastronomy offers, premium price, service quality, luxury shopping, unique experience … regression analyses were used. The results indicate that the availability of celebrity and luxury shopping has the strongest …

Persistent link: https://www.econbiz.de/10014520704

Antecedents of loyalty intentions among young adult tourists: A survey

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 55 (2019) 4, pp. 331-345

The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...

Persistent link: https://www.econbiz.de/10015192043

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International Journal of Management and Economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10015192061

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10015192083

Exploration of key success factors that influence business performance: The experiences of women micro-entrepreneurs from Mazovia Voivodeship of Poland

Leszczyński, Dariusz - In: International Journal of Management and Economics 51 (2016) 1, pp. 63-89

Women-owned businesses are one of the fastest growing categories of firms in the world, but they are greatly understudied in countries from the Central and Eastern Europe (CEE) [Zapalska et al., 2005]. The purpose of this paper is to examine the relationship between business success predictors...

Persistent link: https://www.econbiz.de/10015192092

Acceptance of mobile loyalty cards in the German B2C consumer goods market

Schneider, Sandra - In: International Journal of Management and Economics 57 (2021) 1, pp. 85-102

The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is declining. To counteract this decline,...

Persistent link: https://www.econbiz.de/10015192101

The wisdom of e-crowds: Can masses create value?

Wieczerzycki, Marcin - In: International Journal of Management and Economics 51 (2016) 1, pp. 47-62

With the rising popularity of the Internet, interactions between companies and their consumers have become more common and meaningful. Researchers often tend to apply the metaphor of community to these on-line networks of B2C relationships. However, this term implies durability and a long-term...

Persistent link: https://www.econbiz.de/10015192117