In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...

The present study attempts at providing an overview of the congruency effect of social reporting on corporate sustainability in bio-economy. The paper was structured to identify the main congruency forces that can constitute both the strategic and operational dimensions linked to the...

The planet's resources are finite and must be used rationally and responsibly to ensure a sustainable economy. On the basis of modern innovations and technologies, new sources of consumption or new ways to reduce the environmental impact of consumption can be found. Changes in the external...

Managers increasingly want to improve the efficiency of human resources processes, and a solution with real results is Artificial Intelligence (AI), which provides real results in a virtual world for human resources managers, for companies, and also for candidates. The purpose of this article is...

This article explores the role of Industrial Revolution 4.0 in transforming the labour market, analysing the impact of political, economic, and social factors on the acceptance of technology in the workplace, leading to the demand for new professional skills and the digitisation of traditionally...

This article presents an original conceptual framework for the strategic management of intellectual capital assets in software development companies. The framework is based on Lewin's Force Field Analysis. The framework makes it possible to assess software company managers' opinions regarding...