important reading for any researcher, advanced student, or practitioner with an interest in sport business, sport marketing …This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is … book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid …

Logistics and sport management are part of the globalized economy and interdisciplinary fields of science. Sporting … academic disciplines of logistics management and sport management and allows to classify all sport logistics activities. An in … specific place in suitable quantity and quality. However, sport logistics not only is involved in the precise execution of …

management strategies to reinforce positive externalities among customer groups and alleviate negative ones. …

the customer groups as well as management strategies to reinforce positive externalities among customer groups and …

Logistics and sport management are part of the globalized economy and interdisciplinary fields of science. Sporting … academic disciplines of logistics management and sport management and allows to classify all sport logistics activities. An in … specific place in suitable quantity and quality. However, sport logistics not only is involved in the precise execution of …

sport, from international governing bodies such as the International Olympic Committee through to national governing bodies … reading for advanced students, researchers, policymakers or practitioners working in sport management, governance or policy …This book is a bold and ambitious analysis of the challenges facing global sport in the 21st century and how those …

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …