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Purpose-This study examines the interrelationship among restaurant attributes (including food, service, and physical environment), satisfaction and return patronage intentions with a focus on solo diners’ experiences.Design/methodology/approach- A web-based survey was conducted to collect data...
Persistent link: https://www.econbiz.de/10012117322
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...
Persistent link: https://www.econbiz.de/10012611910