Tibrewal, Ankita; de Jong, Ad; Parkes, Geoff; Tenzer, Helene - In: Management International Review 64 (2024) 6, pp. 955-989
Language-related IB research predominantly targets large MNCs, often overlooking the challenges that internationalizing SMEs face in effectively utilizing their limited language resources. To address this gap and assist SMEs in overcoming their unique language challenges, we develop a scale for...