The issue of healthy consumption is an extremely timely topic in today's fast-paced world. One of today's ruling trends is health consciousness and the expansion of the health market. The role of health for consumers has been appreciated. People spend more and more to preserve their health. The...

The background of our research considers consumers' awareness about the contents of their food and investigates the labels and wording on food packaging. The 'organic' labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status....

In the world of marketing, innovative solutions and new development opportunities will always come into play. They play of the major factor in improving the competitiveness and for consumers needs as well. The aim of the study is to examine and compare the efficiency and effectiveness...

As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students' expectations and satisfaction to find out how...