The aim of this paper is to investigate the most accurate S-curve model, the Logistic, Gompertz, and Bass models, in forecasting the diffusion of telecommunication markets Thailand. The analyses apply the data of mobile telecommunication market and fixed-broadband market separately without the...

The objective of this study is to investigate the impact of OTT media streaming services on demand for FTTH.Our approach involves analyzing data that comprise the respondents’ willingness-to-pay (WTP) for FTTH. The analysis decomposes the WTP by individual characteristics and OTT media service...

Over-the-top (OTT) media and communications services are shifting internet consumption towards the increase of traffic over the internet. Since FTTH provides the highest capacity and speed of the broadband service, this paper attempts to examine the impact of OTT services to consumers to...

This study realizes the benefits of optical fiber broadband as an economic stimulation thus it analyzes the determinants of optical fiber share in total broadband connections in OECD countries with the focus on the demand-driven factors and the government roles as the stimulator, the regulator...

The aim of this study is to determine the perceptions of business on the abilities of human labor and robots or Artificial Intelligence, where different types of labors, human and AI, suit different types of job duties. Chatbot is selected as a case because it has passed the introduction stage...

This study quantitatively examines factors behind the Japanese public's high voluntary compliance with the government's 'new normal' advice during COVID-19 from both sociocultural and health communication perspectives. Using survey data collected from 3,100 adults in Japan in October 2021, it is...

This study aims to investigate the influence of different types of trust on the installation of the COVID-19 Contact-Confirming Application (COCOA) in Japan with data collected from both installed and non-installed users. Despite the country's digital readiness, Japanese people hesitate to...

This paper aims to analyze how the prevalence of COVID-19 infection has affected the adoption of the contact-confirming application in Japan and how network externalities have emerged in the diffusion process. Japan's COVID-19 contact-confirming application (COCOA), launched on June 19, 2020,...