Showing 1 - 10 of 453
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011710227
Eine Vielzahl von Herausforderung stellt die kommerzielle Verbreitung des Internets und die damit verbundene bidirektionale Kommunikation nicht nur zwischen Konsumenten und Unternehmen, sondern ebenso unter Konsumenten, für Unternehmen dar. Die Unternehmen stehen vor der Notwendigkeit, die...
Persistent link: https://www.econbiz.de/10010427199
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …
Persistent link: https://www.econbiz.de/10014505495
Persistent link: https://www.econbiz.de/10015206895
Social interactions determine many economic behaviors, but information on social ties does not exist in most publicly available and widely used datasets. We present results on the identification of social networks from observational panel data that contains no information on social ties between...
Persistent link: https://www.econbiz.de/10014480409
Combining mentoring theory with social network theory, this study investigates the formation of mentoring networks. In a sample of 127 military officers, we test hypotheses regarding the relationship between self-monitoring personality and mentoring network characteristics. Protégé's...
Persistent link: https://www.econbiz.de/10010318074
Workers are embedded within a network of social relationships and can communicate through word-of-mouth. They can find a job either directly or through personal contacts. From this micro scenario, we derive an aggregate matching function that has the standard properties but fails to be...
Persistent link: https://www.econbiz.de/10010262763
We provide some of the first rigorous evidence on performance spillovers and social network in the workplace. The data we use are rather extraordinary - weekly data for rejection rates (proportion of defective output) for all weavers in a firm during a 12 months (April 2003-March 2004) period,...
Persistent link: https://www.econbiz.de/10010268660
Economists draw important lessons for modern development from the medieval Maghribi traders who, according to Greif, enforced contracts multilaterally through a closed, private-order coalition'. We show that this view is untenable. The Maghribis used formal legal mechanisms and entered business...
Persistent link: https://www.econbiz.de/10010273774
This paper investigates the nature of academic entrepreneurial engagement in a resource constrained environment. In addition to context-specific contributions, the paper adds originality to the academic entrepreneurship literature by discussing diversification strategies adopted by academic...
Persistent link: https://www.econbiz.de/10010409441