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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z

Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018

This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...

Persistent link: https://www.econbiz.de/10011984284

Does a global young consumer exist? A comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2015) 1, pp. 47-61

In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...

Persistent link: https://www.econbiz.de/10015207142

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva: Un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the …

Persistent link: https://www.econbiz.de/10015324882

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers' perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru Economic Journal 23 (2021) 56, pp. 9-32

The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and … consumer-technology partnership is confirming the reinvention of the retail organizations, retailers' advancement on this path …. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design …

Persistent link: https://www.econbiz.de/10014461900

The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach

Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87

about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two …

Persistent link: https://www.econbiz.de/10011724841

Unleashing the digital building bricks

Muschkiet, Michel; Wulfert, Tobias; Woroch, Robert; … - In: Electronic Markets 33 (2023) 1

years have led to increasing retail store closures. This development has given rise to a downward spiral in terms of a …-store services without addressing the wider shopping experience in retail surroundings. Therefore, this paper provides a … classification framework for smart services in retail evaluated against 163 use cases, as well as six service archetypes. This work …

Persistent link: https://www.econbiz.de/10015113066

Ordering goods and services online in South East European countries: Comparison by cluster analysis

Novkovska, Blagica; Dumicic, Ksenija - In: UTMS Journal of Economics 10 (2019) 2, pp. 163-173

Extent of online purchases of goods and services is nowadays rapidly growing part of the modern economy. It is connected to rapid changes in the commerce as well as in the way of life of entire population. In this paper the influence of important factors on online purchases in South East...

Persistent link: https://www.econbiz.de/10014465732

Google, Facebook, Amazon, eBay: Is the internet driving competition or market monopolization?

Haucap, Justus; Heimeshoff, Ulrich - 2013

This paper discusses the general characteristics of online markets from a competition theory perspective and the implications for competition policy. Three important Internet markets are analyzed in more detail: search engines, online auction platforms, and social networks. Given the high level...

Persistent link: https://www.econbiz.de/10010311056

A Study of Pricing Evolution in the Online Toy Market

Yang, Zhenlin; Gan, Lydia; Tang, Fang-Fang - 2008

We examine the pricing trends in the online toy markets by using panel data regression models with error components and serial correlation. Our results indicate that both online branch of multi-channel retailers (OBMCRS) and dotcoms charge similar prices on average, and that over time their...

Persistent link: https://www.econbiz.de/10010295276

A study of price evolution in online toy market

Yang, Zhenlin; Gan, Lydia; Tang, Fang-Fang - In: Economics: The Open-Access, Open-Assessment E-Journal 4 (2010) 2010-28, pp. 1-29

We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and...

Persistent link: https://www.econbiz.de/10010302706