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show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we …We study a form of threshold matching where donations above a certain threshold are topped up with a fixed amount. We … their personal characteristics and demonstrate the benefits of personalization as opposed to setting general thresholds …
Persistent link: https://www.econbiz.de/10012161483
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a … fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field … experiment, we explore how thresholds should be chosen depending on past donations. The optimal choice of thresholds is rather …
Persistent link: https://www.econbiz.de/10013197568
In a large-scale natural field experiment, we partnered with a micro-lending company in Kyrgyzstan that asked over 180 … than the rich and in contrast to previous studies, we hypothesize that matching incentives induce crowding in of out- of … our theoretical model. The implications for fundraising managers are that the optimal design of fundraising campaigns …
Persistent link: https://www.econbiz.de/10014467767
causes. In a large-scale natural field experiment with over 180,000 clients of a micro-lending company in Kyrgyzstan, we … such that, in contrast to previous studies, matching incentives induce crowding in of out-of-pocket donations; (ii) that …
Persistent link: https://www.econbiz.de/10012213467
We present evidence from a natural field experiment and structural model designed to shed light on the efficacy of … alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments …
Persistent link: https://www.econbiz.de/10010321899
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014471668
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014517418
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014534337
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating …
Persistent link: https://www.econbiz.de/10011943489
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating …
Persistent link: https://www.econbiz.de/10011985274