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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de/10012601067
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Customer Contribution to improving Service Quality in the Hospitality Industry
Vasile, Dragos Constantin - In: Amfiteatru Economic Journal 11 (2009) 26, pp. 441-450
be included in such a strategy. They envisage (1) increasing the customer's knowledge of the firm's quality standards,(2 …
Persistent link: https://www.econbiz.de/10011724704
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Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
Enke, Margit; Greschuchna, Larissa - 2005
Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...
Persistent link: https://www.econbiz.de/10010296594
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Kundenintegration bei Finanzdienstleistungen
Enke, Margit; Poznanski, Steffi - 2005
In order to create tailor-made services, customers need to participate in the service production process (customer … integration). The management of customer integration is neglected, although it has strong influence on the efficiency and … effectiveness of the services delivery. This paper focuses on customer integration in the context of financial services and analyses …
Persistent link: https://www.econbiz.de/10010296595
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Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb
Nippa, Michael; Wienhold, Doreen; Piezonka, Sascha - 2007
Um dem steigenden Wettbewerbsdruck standhalten und den veränderten Kundenwünschen nachkommen zu können, wandeln sich viele Industrieunternehmen vom klassischen Produkt zum umfassenden Lösungsanbieter, d.h. zum Erzeuger und Vermarkter so genannter hybrider Produkte. In diesem Arbeitspapier...
Persistent link: https://www.econbiz.de/10010298528
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Relationship Marketing Stage of Development in Romanian Banking Industry
Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 199-214
identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to … participants were employees responsible for marketing, sales and customer relationship management activities. Due to respondents … data analysis. According to research objectives and results, although there is an increase in the importance of customer …
Persistent link: https://www.econbiz.de/10011725022
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La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM
Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32
strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could …
Persistent link: https://www.econbiz.de/10010280546
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Does the "like" habit of social networking services lower the psychological barriers to recommendation intention in surveys?
Kato, Takumi - In: Business Systems Research (BSR) 12 (2021) 1, pp. 216-227
that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The … recommendation intention in a customer survey. Methods/Approach: Propensity score matching was used to investigate a causal effect … between the likes and the recommendation intention in a customer survey. Results: Based on the results of an online survey of …
Persistent link: https://www.econbiz.de/10015408711
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M-Health Apps and Physical and Mental Health Outcomes of Sexual Minorities
Drydakis, Nick - 2022
-physical and m-mental health apps and sexual minorities' physical and mental health status in Greece. The study utilized three … m-mental health apps and increased physical and mental health status for sexual minorities. The work concludes that m … deteriorations. Interestingly, the estimates indicated that the association between the use of m-physical and m-mental health apps …
Persistent link: https://www.econbiz.de/10013270104
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M-Health Apps and Physical and Mental Health Outcomes of Sexual Minorities
Drydakis, Nick - 2022
-physical and m-mental health apps and sexual minorities' physical and mental health status in Greece. The study utilized three … m-mental health apps and increased physical and mental health status for sexual minorities. The work concludes that m … deteriorations. Interestingly, the estimates indicated that the association between the use of m-physical and m-mental health apps …
Persistent link: https://www.econbiz.de/10013351952