of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field. …

marketing industry of how to benefit from them. …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

application in marketing research are outlined. …

. Von dieser Entwicklung ist insbesondere das Marketing- und Markenmanagement betroffen, da es im Rahmen der CSR eine …. Hierbei zeigt der systematische Forschungsüberblick über insgesamt 62 Studien aus einschlägigen internationalen Marketing …

institutional perspective. We discuss futures market research within agricultural marketing, on the one hand, and within finance, on …

This inquiry contributes to the literature on the development of 'nonprofit marketing thought' by describing how the … field's early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative … relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that …