This study conceptualizes the novel concept of generative capability, a unique capability by which firms organize experiential learning activities to achieve fast and iterative innovation. Employing a mixed-method research design, we first explored the theoretical framework of generative...

Purpose: The purpose of this paper is to identify risk factors that caused by customer collaboration in new product development systematically, and propose an approach to judge which risk factors are critical and catch substantial attention. Design/methodology/approach: This study identifies...