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Strategic communication and competitive advantage: Assessing CEO letters of global airline alliances

Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management 13 (2021) 1, pp. 57-72

For the last several decades, global airline alliances have ensured their market presence in the aviation industry …. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …

Persistent link: https://www.econbiz.de/10012601113

Performance in B2B sales: An explanation of how channel management and communication influence a firm's performance

Maier, Günther - In: Naše gospodarstvo / Our Economy 67 (2021) 3, pp. 38-48

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …

Persistent link: https://www.econbiz.de/10014520588

The Private Dining Restaurant: The Ideal Restaurant of the Future due to Covid-19?

Slivar, Iva - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 181-187

This paper presents a model of a dislocated restaurant created based on dislocated hotels in Italy. This paper aims to provide an innovative solution for new initiatives in the food and beverage industry experiencing great losses due to the Covid 19 epidemic. The study uses an existing hotel...

Persistent link: https://www.econbiz.de/10013488686

Country of origin from a management perspective of emerging market companies

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: International Journal of Management and Economics 55 (2019) 3, pp. 212-229

findings: COO is perceived by managers of emerging markets' firms as a multidimensional construct. In addition to the COO …

Persistent link: https://www.econbiz.de/10015192197

Culture-laden imports: International market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International Journal of Management and Economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10015192212

Generation Y on the e-commerce market: Comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of Marketing and Consumer Behaviour in Emerging … (2015) 2, pp. 33-48

cohort of consumers. They were raised in the culturally diversified world, but the trend of globalization and the use of the …

Persistent link: https://www.econbiz.de/10015207115

The destination experience through stopover tourism: Bucharest case study

Țigu, Gabriela; García Sánchez, Antonio; Stoenescu, … - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 967-981

time, the liberalization of the airline industry has stimulated both airline and airport competition, therefore, vertical … research, having as interviewees, experts from the airline industry and from tourism organizations in Romania. …

Persistent link: https://www.econbiz.de/10014476401

An analysis of export barriers for firms in Brazil

Mataveli, Mara; Ayala Calvo, Juan Carlos; Gil, Alfonso J.; … - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-11

The objective of this study is to analyse the effect of four export barrier groups - human capital, cultural, administrative, and financial - on the product export barrier. The study participants constitute a statistically significant sample of 318 exporting companies in Brazil. The research...

Persistent link: https://www.econbiz.de/10014525565

Does the legitimacy of countries influence the internationalization of emerging market multinationals

Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-9

Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in...

Persistent link: https://www.econbiz.de/10014525658

Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich

Bosshammer, Hendrik - 2011

Vor dem Hintergrund stark unterschiedlicher Markstellungen von Betriebsformen im europäischen Lebensmitteleinzelhandel begründet diese Untersuchung die nationalen Marktdivergenzen durch unterschiedliche Kundenpräferenzen. Basierend auf dem Präferenzkonzept zeigen die Ergebnisse einer...

Persistent link: https://www.econbiz.de/10010304348