Der Westbalkan solle "so schnell wie möglich" in die EU, erklärte der Bundeskanzler auf dem Gipfel des Berliner Prozesses Anfang November 2022. Der Berliner Prozess besteht aus einer Reihe von Veranstaltungen und Treffen, die seit 2014 jährlich zwischen einzelnen EU-Mitgliedstaaten und den...

This report provides new projections, to 2026, of remote work rates and the accompanying macroeconomic implications for the EU27, Switzerland, Iceland, Norway, Republic of North Macedonia, Turkey and the UK. Remote work covers a range of practices but few are straightforward to quantify...

This analysis is aimed at investigating the response of the CESEE economies, and especially of the Macedonian economy, to the changing global environment in the latest period, predominantly to the recent challenges coming from the global trade and financial landscape. It offers a historical...

Research Question- How does intellectual capital, measured by the Value Added Intellectual Coefficient (VAIC) and its components, influence the financial performance of banks in North Macedonia? Motivation- In the evolving landscape of the banking sector, understanding the impact of intellectual...

Among scholars, there is an interest in understanding how entrepreneurial behavior is influenced by the consequences of crises. The COVID-19 pandemic may negatively or positively affect individuals' behavior, including entrepreneurial intention. Thus, this paper seeks to study whether or not the...

Effective customer complaint management is key for building long-lasting profitable relationships and customer retention. The focus in this study is to investigate the complaints and categorize customer complaint behavior to find the most effective way of compensation for every complaint...

In order to achieve successful management of their sales and marketing activities companies need to monitor and analyse the activity of their customes. The goal of this study is twofold. First, an empirical investigation of customers' activitiy is conducted by using the Customer Activity...

Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in domestic but also in the international market. It can be...

Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...