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This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...
Persistent link: https://www.econbiz.de/10015207115
and obtain two categories of clusters among the CEE- 16 countries. In Romania's case, one can remark the following paradox … to its tourism assets and the necessity to connect them; however, Romania lags behind most of the analyzed countries in …
Persistent link: https://www.econbiz.de/10014476237
, Hungary, Romania, Poland and the Czech Republic by focusing on the years from 1996 to 2002. In other words, the main purpose …
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The COVID-19 situation has accelerated the adoption of e-commerce across the world. While, globally, there has been an increase in the share of e-commerce in total retail sales, there are variations in e-commerce adoption across countries and the difference is obtrusive when one compares...
Persistent link: https://www.econbiz.de/10014303069
The COVID-19 situation has accelerated the adoption of e-commerce across the world. While, globally, there has been an increase in the share of e-commerce in total retail sales, there are variations in e-commerce adoption across countries and the difference is obtrusive when one compares...
Persistent link: https://www.econbiz.de/10014540892