Müller, Maike; Stegelmeyer, Dirk; Mishra, Rakesh - In: Operations Management Research 16 (2023) 3, pp. 1490-1519
In recent decades, engineering manufacturers have increasingly adopted servitization strategies, making efficient maintenance service delivery a key corporate activity for revenue growth and profitability. Recently, augmented reality remote maintenance (ARRM) has become available and promises...