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Online review systems try to motivate reviewers to invest effort in writing reviews, as their success crucially depends on the helpfulness of such reviews. Underlying cognitive mechanisms, however, might influence future reviewing effort. Accordingly, in this study, we analyze whether existing...
Persistent link: https://www.econbiz.de/10015210586
Scarcity cues, which are increasingly implemented on e-commerce platforms, are known to impair cognitive processes and influence consumers' decision-making by increasing perceived product value and purchase intention. Another feature present on e-commerce platforms are online consumer reviews...
Persistent link: https://www.econbiz.de/10015210601