Showing 1 - 8 of 8
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...
Persistent link: https://www.econbiz.de/10011783038
Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand...
Persistent link: https://www.econbiz.de/10012117199
Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company's net assets. Purpose of the article: The...
Persistent link: https://www.econbiz.de/10012232543
Purpose: There is no learning without making mistakes. Collaboration, knowledge, and learning culture shape organizational behaviors. Hence, this study aims to develop a theoretical model of the above constructs to determine how mistakes are related to organizational intelligence based on the...
Persistent link: https://www.econbiz.de/10012662667
Change adaptability reflects intelligence and learning capacity. Mistakes are powerful in relation to teaching potency and learning efficacy, but they are not likely to be accepted by organizations. This has become a serious organizational problem. Is it possible to learn without making...
Persistent link: https://www.econbiz.de/10012662668
This study measures the relationship between tacit knowledge and innovation in the Polish and US information technology (IT) industries. Large samples were obtained, allowing quantitative modeling not possible in many tacit knowledge studies focused on more qualitative analysis. Conceptually,...
Persistent link: https://www.econbiz.de/10012662670
In the knowledge economy era, knowledge production and dissemination are of key interest to individuals, organizations, and economies. Tacit knowledge results from experience, leading to innovation.The learning culture can facilitate the transformation of errors into experiences. This study...
Persistent link: https://www.econbiz.de/10012662671
Purpose: This study aims to present the overview of intellectual capital creation micro-mechanisms concerning formal and informal knowledge processes. The organizational culture, transformational leadership, and innovativeness are also included in the investigation as ascendants and consequences...
Persistent link: https://www.econbiz.de/10012662672