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Does it pay to read your junk mail? Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit; Ambrose, Brent W. - 2008

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10010292175

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Łatuszyńska, Małgorzata; Furaiji, Fatimah; … - In: Contemporary Economics 6 (2012) 3, pp. 76-86

. The data employed to analyse the factors influencing consumers' purchase decision-making processes were obtained through a … behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and …

Persistent link: https://www.econbiz.de/10010436071

Asset portfolios in Africa: Evidence from rural Ethiopia

Rogg, Christian - 2006

This paper considers asset holdings in rural Ethiopia. It shows that households own mostly non-financial assets and that the composition of asset portfolios varies significantly with the household’s overall wealth and its exposure to uncertainty. As regards the distribution of assets,...

Persistent link: https://www.econbiz.de/10010284748

Strategische Asset-Allokation aus Sicht des privaten Kapitalanlegers

Walther, Ursula - 2002

Die strategische Asset Allokation ist die für den langfristigen Anlageerfolg wichtigste Entscheidung eines … Kapitalanlegers. Eine fundierte Entscheidung erfordert einen mehrstufigen, strukturierten Prozess. Der Anleger muss sich mit den …The strategic asset allocation is the most important decision an investor undertakes. An adequate foundation requires a …

Persistent link: https://www.econbiz.de/10010305678

Is your purchase intention influenced by irrational factors? An investigation of fashion industry

Hossain, Tashpia - In: Journal of Marketing and Consumer Behaviour in Emerging … (2020) 2, pp. 16-32

This research paper mainly aims to identify and analyse irrational factors that impact consumers' purchase intention, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an online self-administered questionnaire. The acquired...

Persistent link: https://www.econbiz.de/10015207119

The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

In: Journal of Marketing and Consumer Behaviour in Emerging … (2021) 1, pp. 19-36

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online...

Persistent link: https://www.econbiz.de/10015207164

An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry

Lee, Hwa Ryung - In: KDI Journal of Economic Policy 37 (2015) 1, pp. 1-18

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic...

Persistent link: https://www.econbiz.de/10012034777

ACE model of endogenous interactions

Vriend, Nicolaas J. - 2005

Various approaches used in Agent-based Computational Economics (ACE) to model endogenously determined interactions between agents are discussed. This concerns models in which agents not only (learn how to) play some (market or other) game, but also (learn to) decide with whom to do that (or not).

Persistent link: https://www.econbiz.de/10010284102

Information design with frame choice

Evsyukova, Yulia; Innocenti, Federico; Lomys, Niccolò - 2024

We study how framing interplays with information design. Whereas Sender conceives all contingencies separately, Receiver cannot initially distinguish among some of them, i.e., has a coarse frame. To influence Receiver's behavior, Sender first decides whether to refine Receiver's frame and then...

Persistent link: https://www.econbiz.de/10015324416

Do investors optimize, follow heuristics, or listen to experts?

Gehrig, Thomas P.; Güth, Werner; Levínský, René; … - 2008

In the experimental scenario several agents repeatedly invest in n (n2) state-specific assets. The evolutionarily stable and equilibrium (Blume and Easley, 1992) portfolio for this situation requires to distribute funds according to the constant probabilities of the various states. The different...

Persistent link: https://www.econbiz.de/10010274010