An experimental study has been carried out to investigate the convective air-drying characteristics of a wet sand layer. The experimental setup allows dynamic measurements of both sand layer weight and temperature, with hot air flowing towards the sand layer surface to ensure a uniform drying of...

As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity. This study proposes and estimates a theoretical model examining the influence of brand extension on the drivers of parent brand's...