Henseler, Jörg; Lee, Nick; Roemer, Ellen; Kemény, Ildikó - In: Electronic Commerce Research 24 (2024) 2, pp. 715-744
Partial least squares structural equation modeling (PLS-SEM) is a popular method of data analysis in marketing, information systems research, and related fields. Unfortunately, the literature on PLS-SEM contains a number of misstatements that ascribe characteristics to PLS-SEM that it does not...