Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital universe poised to digitize our world of workplace and marketplace. The current study aims to explore the effect of consumer neuroticism, parasocial relationships, social media influencers' credibility,...

Recently, scholars suggested that brands can leverage their sales by developing advertisements through identifying the particular cultural orientation associated with consumer behavior in question. However, little effort has been made in understanding this phenomenon that how presentation and...

Broadband has become an integral part of digital infrastructure of countries around the globe even in developing regions. Accordingly, this paper investigates the broadband growth nexus for 24 Asian countries for period 2001-2011. Using fixed effects with Driscoll and Kraay standard errors, the...

Globalization and its social consequences have engendered newer trends that include increasing preferences of women to become economically active. Economic role of women has become a widely discussed topic in recent times in Muslim world. There are different perspectives and norms that determine...