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The impact of context and promotion on consumer responses and preferences in out-of-stock situations

Wiebach, Nicole; Diels, Jana L. - 2011

In general, consumer preferences depend on the context of a decision situation. This paper highlights the context … shifts can be explained and predicted using context and phantom theory. In a series of experiments, we show that consumers …

Persistent link: https://www.econbiz.de/10010281526

Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?

Diels, Jana Luisa; Wiebach, Nicole - 2011

theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences …

Persistent link: https://www.econbiz.de/10010281530

Context effects as customer reaction on delisting of brands

Wiebach, Nicole; Hildebrandt, Lutz - 2010

resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that …

Persistent link: https://www.econbiz.de/10010281548

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10010263745

Experimental evidence of context-dependent preferences in risk-free settings

Kroll, Eike Benjamin; Müller, Holger; Vogt, Bodo - 2010

This study investigates context effects in general and the compromise effect in particular. It is argued that earlier research in this area lacks realism, a shortcoming that is a major drawback to research conclusions and stated management implications. The importance of this issue is stressed...

Persistent link: https://www.econbiz.de/10010302764

Relative deprivation, personal income satisfaction, and average well-being under different income distributions

Seidl, Christian; Traub, Stefan; Morone, Andrea - 2005

investigate background context effects, relative deprivation, range-frequency theory to explain background context effects …-frequency theory can be evidenced. Moreover, we demonstrate a welfare paradox which concerns a contradiction between individual income …

Persistent link: https://www.econbiz.de/10010284529

Optimism, pessimism and the unforeseen: Modelling an endogenous business cycle driven by strong beliefs

Sell, Friedrich L. - 2002

Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...

Persistent link: https://www.econbiz.de/10010300404

Agonism, decision, power: The art of working unfinished

Pløger, John - In: Raumforschung und Raumordnung / Spatial Research and … 81 (2023) 5, pp. 449-460

with a finite decision. This paper suggests that this agonistic approach needs de-cisions or simply put, temporary … decisions drawn from seeing a decision as a solution for now. A de-cision is not a no-decision, but a decision recognised as … planning process from being a matter of reaching a finite decision to a strife about how to understand the present and which …

Persistent link: https://www.econbiz.de/10014442545

Choosing the Joneses : Endogenous Goals and Reference Standards

Knell, Markus; Falk, Armin - 2004

A growing economic literature stresses the importance of relative comparisons, e.g., for savings and consumption or happiness. In this literature it is usually assumed that reference standards against which people compare themselves are exogenously given. In contrast findings from social...

Persistent link: https://www.econbiz.de/10010261901

Das hybride Wahlmodell und seine Anwendung im Marketing

Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - 2007

Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...

Persistent link: https://www.econbiz.de/10010263706