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The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

Munteanu, Claudiu-Catalin; Florea, Dorian-Laurentiu; … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 58-72

communications define brand reputation in the eyes of consumers, thus influencing perceived corporate social responsibility. As a … in order to help organizations provide better services and protection for consumers. We examined how brand reputation is … analyzes how under normal consumption circumstances, consumers' experiences related to faulty products can influence brand …

Persistent link: https://www.econbiz.de/10011724840

Exploration of key success factors that influence business performance: The experiences of women micro-entrepreneurs from Mazovia Voivodeship of Poland

Leszczyński, Dariusz - In: International Journal of Management and Economics 51 (2016) 1, pp. 63-89

Women-owned businesses are one of the fastest growing categories of firms in the world, but they are greatly understudied in countries from the Central and Eastern Europe (CEE) [Zapalska et al., 2005]. The purpose of this paper is to examine the relationship between business success predictors...

Persistent link: https://www.econbiz.de/10015192092

Success and failure rates of new food and non-food products introduced on the market

Rutkowski, Ireneusz P. - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 52-61

Theoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates as high as 90% are true? This would mean that high costs of product innovation are incurred by...

Persistent link: https://www.econbiz.de/10015207111

Strategic data sales to competing firms

Delbono, Flavio; Reggiani, Carlo; Sandrini, Luca - 2021

includes a share of the consumers in the market around one of the firms. Data are never sold exclusively. Despite the data are … to its competitors. Such market outcome is not socially optimal, and a regulator that aims to maximise consumers and …

Persistent link: https://www.econbiz.de/10013461503

The impact of green marketing on the consumers' intention to buy green products in the context of the Green Deal

Cuc, Lavinia Denisia; Pelău, Corina; Szentesi, … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 330-345

marketing and the ecological behavior and attitude of consumers and the impact it has on the future intention to buy green …

Persistent link: https://www.econbiz.de/10014461914

Retromarketing: concepts, determining factors, strategies, and scopes of application

Membiela Pollán, Matías Enrique; Ramos López, Diego; … - In: Atlantic Review of Economics (ARoEc) 5 (2022) 1

Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present". Its growth has been exponential in recent years, both in academia and in business praxis. The objective of this paper is to carry out a theoretical review on this topic, and for...

Persistent link: https://www.econbiz.de/10014468654

New insights in online fashion retail returns from a customers’ perspective and their dynamics

Stöcker, Björn; Baier, Daniel; Brand, Benedikt M. - In: Journal of Business Economics 91 (2021) 8, pp. 1149-1187

Returns are an inconvenient problem in the mail-order business, not only for the merchant but also for the customer. With an estimated return rate of 50% in the fashion sector, the seller has to deal with the expense of restocking and possibly reprocessing, the buyer, who must reship the return,...

Persistent link: https://www.econbiz.de/10014502066

Content valuation strategies for digital subscription platforms

Kübler, Raoul; Seifert, Rouven; Kandziora, Michael - In: Journal of Cultural Economics 45 (2020) 2, pp. 295-326

digital film subscription platform. This framework describes how a single piece of content diffuses through consumers …

Persistent link: https://www.econbiz.de/10014503897

Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern

Schmidt, Romy - 2012

Persistent link: https://www.econbiz.de/10010309292

The effect of corporate bankruptcy reorganization on consumer behaviour

Mainardes, Emerson Wagner; Mota, Ricardo Lopes; … - In: European Research on Management and Business Economics … 26 (2020) 2, pp. 96-102

perception, and quality, on consumers' purchasing intention in two contexts. The first context posits a company in stable …

Persistent link: https://www.econbiz.de/10014525606