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The collaboration between researchers from higher education institutions and firms deserves more research efforts and knowledge about the practices that favor or hinder this essential and valuable activity. Hence, we make the claim that attitudes, social norms, and perceived control over...
Persistent link: https://www.econbiz.de/10014527656
In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...
Persistent link: https://www.econbiz.de/10012657368
The EU's stagnation on many innovation indicators led to a number of efforts to spur a turnaround. One of most visible projects has been the Horizon 2020 strategy, which devotes unprecedented levels of funding to the promotion of R&D and innovation. But does this strategy address the right...
Persistent link: https://www.econbiz.de/10011282636