This study integrates the new global value chain (GVC) accounting method that explicitly considers the difference in the production functions of multinational enterprises (MNEs) and domestically-owned firms into existing production- and consumption-based CO2 emissions measures. This enables us...

As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity. This study proposes and estimates a theoretical model examining the influence of brand extension on the drivers of parent brand's...