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Objectives: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach: A non-probability convenience...
Persistent link: https://www.econbiz.de/10015408642
Ever wondered what the world will be like in 2050? How would the pressing global challenges then affect management scholarship? Through a review of the relevant literature, this paper aims at reviewing the megatrends that will shape the future, a little more than three decades ahead; i.e. in 2050....
Persistent link: https://www.econbiz.de/10011999504