The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

The objectives of this work are to determine the profiles of the countries that make up the European tomato consuming market and to observe if the economic-financial crisis (2007/2008) has influenced them. Both Lafay's economic indicators were applied and country profiles and subprofiles were...

There are 15 independent countries that emerged (re-emerged) from the Union of Soviet Socialist Republics since its collapse in 1991. The process of independence of the Former Soviet Union (FSU) countries was followed by massive economic, political, and institutional reforms that, in most cases,...